Why connectivity belongs on your 2027 planning list

Why connectivity belongs on your 2027 planning list

The 2026 Showman's Show is looking better than ever: two days, 320-plus exhibitors and over 4,000 organisers, suppliers and production teams under one Berkshire sky, all with 2027 on their minds. Now is the time to decide who you want to see and how to make the most of your time on the showground. We'd like to be on that list.

Ombiy Events will be on Stand 297 on 21 and 22 October at Newbury Showground, and we're bringing the network with us.

The same old story!

Every year, we hear the same stories play out. The crowd arrives, thousands of phones open at once, and the public mobile network buckles. Card readers stall. Accreditation scanners drop. The hospitality guest can't post the photo your sponsor paid for. Nobody remembers the headliner; they remember the queue at the bar.

Connectivity isn't a line item on the infrastructure budget. It's the layer that every other service on your site depends on, and done properly it pays for itself in POS uptime, sponsor activations, data capture and the 20 minutes your ops team didn't spend on the radio asking why the gate scanners went down.

What you'll see on the stand

We don't do slide decks. We're bringing a working slice of what we deploy on site:

• Live Private 5G coverage running on the stand, so you can see dedicated, licensed-spectrum connectivity working in a busy outdoor exhibition, which is about as hostile an RF environment as you'll find.
• Branded guest WiFi you can join and view on your own phone: a captive portal, sponsorship placement and segmentation.
• Rapid-deploy kit. The mast-mounted radios, gateways and ruggedised cores that let a handful of units cover acres, live in days rather than weeks.
• The Ombiy Playbook. A repeatable deployment model that makes every event faster to stand up, far more cost effective, and better documented for the next one.
• Event IQ. The intelligence behind the Playbook. Every Ombiy network captures what's happening on your site as it happens: where the crowd is, where demand peaks, which sponsor zones are busy, how guest Wi-Fi is being used and how your payments and accreditation systems are performing. Live, that means your ops team sees a problem before the queue forms. Afterwards, it becomes a post-event report your team, your sponsors and your board can act on, and the blueprint we use to design the next deployment better than the last.

That's what we mean by permanent advantage. Each event you run with us isn't a one-off; it's the first chapter of the next one.

Bring your site plan, your biggest connectivity headache from this season, or just your curiosity. We'll walk you through how we'd approach it and show you what Event IQ would have told you.

Free coffee and cake, all day, both days

Trade shows are long. The showground is big. We'll have proper coffee and fresh cake on the stand from doors open to doors close, no pitch required. Come for the caffeine, stay for the demo, or the other way round; we're relaxed either way.

Book a slot before the show

If you'd like a guaranteed 20 minutes with one of our network designers rather than taking your chances with the crowd, book a time here: [Book your Showman's Show slot with Ombiy Events Design Meeting

We'll have your event pulled up and some ideas ready before you arrive.

Plan your visit

• When: Wednesday 21 and Thursday 22 October 2026
• Where: Newbury Showground, Berkshire – Stand 297
• Entry: Free. Register at the Showman's Show website.
• Bring: Your 2027 dates, your site layout, and your appetite.

The countdown is on. We'll see you in Newbury.

Ombiy Events – Connected Events. Permanent Advantage.